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A Career with Flowers
Welcome!
Introduction (15:57)
Advanced Floristry
Let's Review: Conditioning (11:21)
Loose Cascade Bouquet (Compostable!) (17:27)
Hanging Flower Installation (Compostable!) (14:19)
Crescent Shaped Installation (garland, vertical suspension) (9:06)
Floral Archway (27:32)
Styling Florals and Props for Camera (25:15)
Business
How to Work in the Floral Industry (27:00)
Intro to Pricing and The Standard Pricing Strategy (22:22)
Stylist´s Pricing Strategy (15:31)
Bespoke Pricing Method (15:16)
How to Create a Business Plan (22:55)
Marketing Phase One
Phone Photography for Flowers (22:53)
Intro to Marketing for your Floral Business (29:00)
Photography Trick: How to Bounce Light (5:45)
How to Use Instagram as a Portfolio (25:43)
How to Use Instagram to Find Clients (24:15)
How to Use Pinterest for your Floral Business (9:15)
Marketing Phase Two
Intro to DSLR Cameras (20:23)
A Flower Photo Shoot with a DSLR Camera (13:25)
Easy Lightroom Tips to Edit your Photos (16:02)
How to Edit your Professional Floral Design Portfolio (25:26)
Bonus Lessons: Extra Support to Guide you Through your Floral Business
Working with Clients: Stand Firm in your Terms and Conditions (13:24)
Valentine's Day Workshop Part One and Part Two
Keep Learning!
Reading List
Additional Resources
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How to Create a Business Plan
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